Fit for Purpose (F4P) Training

Fit for Purpose (F4P) is a strategic framework created by David J. Anderson and Alexei Zheglov to help organizations understand, measure, and deliver what truly matters to their customers. At the heart of this model is the idea that companies only remain relevant when they can align products, services, and operations with the customer's purpose – what they are truly trying to achieve.
This course presents a broad and applied view of F4P, showing how to identify expectations, interpret behaviors, map purposes, and continuously adjust the value proposition. By integrating concepts from Kanban, Jobs to Be Done, and metrics like NPS, the program offers a robust approach to increasing satisfaction, improving decisions, and strengthening competitiveness in the market.
With didactic and practical language, the course prepares professionals to use F4P as a tool for diagnosis, strategy, and innovation, ensuring that each decision contributes to retaining and acquiring customers.