MB-260 – Microsoft Dynamics 365 Customer Insights (Data) Specialist Training

The MB-260: Microsoft Dynamics 365 Customer Insights (Data) Specialist is a certification aimed at professionals who want to learn how to integrate, unify, and analyze customer data using Dynamics 365 Customer Insights. The exam assesses skills in data collection, segmentation, and customer profiling, as well as the application of insights to improve business decision-making. Upon completing the preparation, the candidate will be ready to implement a Customer Data Platform solution, unifying data, creating customer profiles, and predicting behavioral intents.

This certification validates essential knowledge in the use of a customer data platform (CDP), enabling the extraction of valuable insights for business strategies. By preparing for the MB-260 exam, professionals develop practical skills to configure, analyze, and manage customer data, as well as apply AI-based predictions, contributing to personalized experiences and more precise decision-making.